Plans for every kind of eater
Choose the plan that fits your table
Start free, upgrade when you're ready. Cancel anytime — no questions asked.
Free
Build the habit with the essentials.
$0/mo
free forever
Get started- Weekly drag-and-drop planner
- Up to 25 saved recipes
- Basic macro tracking
- Community recipes
- 5 AI assists / month
Most popular
Premium
For fitness & health-focused individuals.
$7/mo
billed annually · save 22%
Upgrade to Premium- Everything in Free
- Unlimited recipes & AI planning
- Advanced macro + micronutrient goals
- Smart shopping list by aisle
- Auto meal-prep & batching
- Priority AI nutritionist
Family
One subscription, the whole household.
$13/mo
billed annually · save 22%
Start Family plan- Everything in Premium
- Shared household plans & calendar
- Per-member macro goals & allergies
- Combined household shopping list
- Kid-friendly meal suggestions
Coach / Pro
For coaches, trainers & nutritionists.
$24/mo
billed annually · save 22%
Go Pro- Everything in Family
- Manage unlimited client plans
- Professional nutritionist profile
- Client invites & progress dashboards
- White-label meal plan export
- Priority support
14-day money-back guarantee · Secure checkout via Stripe
Compare every feature
| Feature | Free | Premium | Family | Coach / Pro |
|---|---|---|---|---|
| Planning | ||||
| Saved recipes | 25 | Unlimited | Unlimited | Unlimited |
| AI meal planning | 5 / mo | Unlimited | Unlimited | Unlimited |
| Weekly planner | ||||
| Meal-prep batching | ||||
| Nutrition | ||||
| Macro tracking | Basic | Advanced | Advanced | Advanced |
| Micronutrient goals | ||||
| Per-member goals | ||||
| Household & Pro | ||||
| Members | 1 | 1 | 4–8 | You + clients |
| Client management | ||||
| White-label export | ||||